{"id":1,"date":"2025-12-04T20:52:35","date_gmt":"2025-12-04T20:52:35","guid":{"rendered":"https:\/\/infamous.cz\/clients\/gate78\/?p=1"},"modified":"2025-12-19T13:56:49","modified_gmt":"2025-12-19T13:56:49","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/infamous.cz\/clients\/gate78\/hello-world\/","title":{"rendered":"TAF \u2013 YOU CAN CAMPAIGN"},"content":{"rendered":"\n<p>YOU CAN. Od rebrandingu k siln\u00e9 mezin\u00e1rodn\u00ed komunikaci.<\/p>\n\n\n\n<p>V roce 2025 jsme pro na\u0161eho klienta&nbsp;<strong>TAF \u2013 Truss Aluminium Factory<\/strong>, \u010desk\u00e9ho v\u00fdrobce hlin\u00edkov\u00fdch konstrukc\u00ed s v\u00edce ne\u017e 25letou histori\u00ed, graficky zpracov\u00e1vali celoro\u010dn\u00ed komunika\u010dn\u00ed kampa\u0148&nbsp;<strong>YOU CAN<\/strong>.<br>Na\u0161\u00ed rol\u00ed bylo p\u0159ipravit kompletn\u00ed&nbsp;<strong>grafickou vizu\u00e1ln\u00ed identitu kampan\u011b<\/strong>, kter\u00e1 nav\u00e1zala na lo\u0148sk\u00fd rebranding zna\u010dky a jej\u00ed positioning \u201eThe FACTORY\u201c.<\/p>\n\n\n\n<p>Kampa\u0148&nbsp;<strong>YOU CAN<\/strong>&nbsp;stav\u00ed na my\u0161lence, \u017ee d\u00edky kvalitn\u00edm produkt\u016fm, in\u017een\u00fdrsk\u00fdm a designov\u00fdm slu\u017eb\u00e1m TAF \u2013 a jeho slibu&nbsp;<strong>Truss on Time<\/strong>&nbsp;\u2013 mohou z\u00e1kazn\u00edci skute\u010dn\u011b&nbsp;<em>dok\u00e1zat v\u0161e, co si p\u0159edstav\u00ed<\/em>.<br>My\u0161lenku&nbsp;<strong>\u201eYOU CAN\u201c<\/strong>&nbsp;jsme ztv\u00e1rnili v jednotn\u00e9m vizu\u00e1ln\u00edm stylu pro online komunikaci zna\u010dky.<br>P\u0159ipravovali jsme grafick\u00e9 podklady pro v\u0161echny digit\u00e1ln\u00ed kan\u00e1ly TAF \u2013&nbsp;<strong>Facebook, Instagram, LinkedIn, YouTube a web<\/strong>&nbsp;\u2013 ve form\u00e1tu&nbsp;<strong>MP4 vide\u00ed a statick\u00fdch cover\u016f<\/strong>, dopln\u011bn\u00e9 tak\u00e9 o vizu\u00e1ln\u00ed prvky pro&nbsp;<strong>newsletter<\/strong>.<br>C\u00edlem bylo sjednotit vizu\u00e1ln\u00ed prezentaci kampan\u011b a podpo\u0159it konzistentn\u00ed komunikaci nap\u0159\u00ed\u010d v\u0161emi kan\u00e1ly.<\/p>\n\n\n\n<p>Sou\u010d\u00e1st\u00ed kampan\u011b bylo tak\u00e9 p\u0159edstaven\u00ed nov\u00fdch produktov\u00fdch \u0159ad a slu\u017eeb \u2013 od standardn\u00edch syst\u00e9m\u016f a\u017e po zak\u00e1zkov\u00e9 projekty, engineering a software TAFtool.<\/p>\n\n\n\n<p>Pro GATE 78 to byl dal\u0161\u00ed projekt, kde jsme mohli u zna\u010dky p\u016fsob\u00edc\u00ed na mnoha sv\u011btov\u00fdch trz\u00edch propojit&nbsp;<strong>strategick\u00e1 \u0159e\u0161en\u00ed a kreativn\u00ed zpracov\u00e1n\u00ed<\/strong>, a to v duchu sd\u011blen\u00ed&nbsp;<strong>\u201eWith TAF YOU CAN\u201c<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.gate78.cz\/wp-content\/uploads\/2025\/10\/TAF-build_VR_HP_desktop-1024x427.jpg\" alt=\"\" class=\"wp-image-1687\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.gate78.cz\/wp-content\/uploads\/2025\/10\/TAF-laser_HP_desktop-1024x427.jpg\" alt=\"\" class=\"wp-image-1689\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.gate78.cz\/wp-content\/uploads\/2025\/10\/TAF-automation_HP_desktop-1024x427.jpg\" alt=\"\" class=\"wp-image-1692\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.gate78.cz\/wp-content\/uploads\/2025\/10\/TAF-service-design_FB.png\" alt=\"\" class=\"wp-image-1694\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>YOU CAN. Od rebrandingu k siln\u00e9 mezin\u00e1rodn\u00ed komunikaci. V roce 2025 jsme pro na\u0161eho klienta&nbsp;TAF \u2013 Truss Aluminium Factory, \u010desk\u00e9ho v\u00fdrobce hlin\u00edkov\u00fdch konstrukc\u00ed s v\u00edce ne\u017e 25letou histori\u00ed, graficky zpracov\u00e1vali celoro\u010dn\u00ed komunika\u010dn\u00ed kampa\u0148&nbsp;YOU CAN.Na\u0161\u00ed rol\u00ed bylo p\u0159ipravit kompletn\u00ed&nbsp;grafickou vizu\u00e1ln\u00ed identitu kampan\u011b, kter\u00e1 nav\u00e1zala na lo\u0148sk\u00fd rebranding zna\u010dky a jej\u00ed positioning \u201eThe FACTORY\u201c. Kampa\u0148&nbsp;YOU CAN&nbsp;stav\u00ed na [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/infamous.cz\/clients\/gate78\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infamous.cz\/clients\/gate78\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infamous.cz\/clients\/gate78\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infamous.cz\/clients\/gate78\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infamous.cz\/clients\/gate78\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":4,"href":"https:\/\/infamous.cz\/clients\/gate78\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":184,"href":"https:\/\/infamous.cz\/clients\/gate78\/wp-json\/wp\/v2\/posts\/1\/revisions\/184"}],"wp:attachment":[{"href":"https:\/\/infamous.cz\/clients\/gate78\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infamous.cz\/clients\/gate78\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infamous.cz\/clients\/gate78\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}